Two weeks after the launch of the “Follow the Sun” promotional campaign by the Ministry of Tourism and Antiquities online search for Egyptian tourist destinations rose by 102 percent via Google, a statement by the Ministry said.
The e-campaign “Follow the Sun” was launched by the Ministry of Tourism and Antiquities for the summer season 2022, on March 16, achieved remarkable success and positive results on social media platforms in a number of major target markets: namely the UK, Germany, Italy, France and the US.
This campaign was launched electronically on the most widely used social media platforms in these markets, namely Youtube, Facebook, Tiktok, Snapchat, and Adcolony.
The campaign reached more than 26 million users in the target tourist markets.
It also recorded more than 22 million views on YouTube, Amr al-Kady, CEO of the Egyptian Tourism Promotion Authority, explained.
According to Assistant Minister of Tourism and Antiquities for promotion, Lamia Kamel.
The campaign also contributed to increasing the rates of search for travel to Egypt on Google search engine, in target markets, by 102 percent compared to 2021.
Search rate in Germany reached 187 percent, in France more than 125 percent, in the UK 106 percent and in Italy 240 percent, she added.
Suzan Mustafa, Director General of the Tourism Promotion Department at the Egyptian Tourism Promotion Authority, explained that the slogan of the campaign invited tourists to enjoy the distinguished warm weather and bright sun in Egypt during their holidays.
This campaign is a continuation of other e- promotional campaigns launched by the Ministry earlier for 2022 winter season under the title “Sunny Christmas” and “Sunny January”, which had also achieved remarkable success on various social media platforms in Egypt and a number of countries in which it was launched.
The campaigns reached 107 million users, and raised the rates of search for Egypt on global search engines in target markets by 95 percent compared to 2021.